Premium Beat provides exclusive, high-quality tracks and sound effects for use in new and traditional media projects.
They were looking to create a :30 Anthem spot for their brand. The spot is called “The Perfect Song” and talks about how important music is to the creative video process, how great the Premium Beat experience can be, and is somewhat of an ode to the power of music.
In this concept, simple shapes & the Premium Beat color system become the main characters in the visual narrative to explain the concept behind “Premium Beat ”. The clever, offbeat script allows for rapid quirky transitions between scenes. Colorfully well-crafted scenes help to make Premium Beat a friendly, do-good platform for anybody.
These style frames were produced as part of the School of Motion Design Bootcamp.
Script:
The right song is powerful.
It excites you.
It transports you.
And it moves you…
in ways that images alone… just can’t.
We think that the perfect song should be a pleasure to discover…
to sample…
and to use as the soundtrack to YOUR story.
We think THAT experience should be… well, Premium.
Because the RIGHT song makes all the difference.
The right song
is powerful.
It excites you.
It transports you.
And it moves you…
in ways that images alone…
just can’t.
We think that the perfect song should be a pleasure to discover…
to sample…
and to use as the soundtrack
to
YOUR story.
We think THAT experience should be…
well,
Premium.
Because the RIGHT song
makes all the difference.
